Build.
Established companies face any number of business challenges to stay successful — brand strategy is a powerful tool for meeting them.
Common business challenges tend to fall into four buckets — business strategy, customer engagement, organizational challenges, and marketing shortfalls. Brand strategy diagnoses and remedies these challenges as foundational issues (creating value), experience issues (conveying that value), and communication issues (communicating that value).
Commoditized marketplace
Service/product offerings that represent new direction for organization
Need for growth opportunities
New venture
Fading customer relevance
Low customer/client loyalty
Low brand recognition
Large influx of new clients
Organizational drift
Uninspired and/or unfocused internal teams
Lack of innovation
Dated, tired visual identity
Underperforming marketing strategy
Unfocused digital strategy
Disjointed product/service offerings (brand architecture)
Crisis management
Business Strategy
Customer
Organization
Marketing
Foundational Issues
Brand Diagnosis
Brand Management
Brand Positioning
Brand Architecture
Experience Issues
Customer Research
Cultural Strategy
Employer Branding
Visual Identity
Tools & Guidelines
Internal Communication
Communication Issues
Marketing Strategy
Communication Strategy
