Brought in to re-brand early-stage e-commerce platform Fabric, including OOH concepts.
Insight that drives growth.
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Brand strategy for Amazon’s new health + wellness offering
Powerful positioning to build brand equity and accelerate customer adoption for personal care innovation (under NDA) in $1b+ product category.
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Innovation strategy for Honda Design Group
Leverage relevance of internal corporate cultural practices to grow market awareness through product in anticipated $28 billion category.
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DX strategy for world’s largest tire retailer Discount Tire
Identify and express key aspects of brand promise to guide the digital transformation of one of the largest tire retailers in the world ($6b 2022).
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Future experiences for Nike
In collaboration with IDEO, leverage cultural and market insights to inspire innovative prototypes for NIKE’s “superstore of the future” initiative.
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Content strategy for top 10 enterprise software company CA Technologies
Support new positioning through content strategy, evolving website into a major sales channel for its 100+ products.
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Brand extension strategy for Burt’s Bees
Marketing strategy drawing from product, category, and company insights to introduce new products and build brand equity for beloved health & wellness brand.
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Differentiated DX for University Health Network
Concept a category-leading digital experience to equal the organization’s ambitious strategic vision.
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Intent as system for Road Scholar
Model desired state, observable signals, and experience response as replacement for traditional journey mapping — tying content and design decisions directly to visitor intent and supporting personalization.
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AI workshop for WilmerHale
Explore both the user experience and operational efficiency potential of the elite firm’s AI-powered digital experience platform.