I take the BS out of Brand Strategy.
It’s not easy to distinguish a brand offering in the marketplace. Here’s me trying. Through deep experience, I’ve developed a simple yet effective brand framework for makers supporting a business strategy. How do I provide value? Let’s see how others answer that.
What challenges does your organization have?
Here’s how I might help.
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About
I can solve some of organizations’ toughest challenges — meaningfully engaging with customers, (re)gaining cultural relevance, conveying distinct value against competing solutions and inhibiting pressures (I’m trained in behavioral science), establishing strong positioning in category, conveying distinct value through all experiences and communications, and generally creating effective brand, marketing, design, and content strategies.
Highlights
• Brand strategy – new Amazon health and wellness product
• Innovation strategy – Honda Design Group
• Experience strategy – Discount Tire
• Creative strategy – Nike (IDEO)
• Content strategy – CA Technologies
• Marketing strategy – Burt’s Bees